The chatbot's tone and personality aren't configurable beyond basic settings. Businesses operating across multiple industries or with distinct brand voices need the AI to sound different depending on context, for example empowering and aspirational for beauty, clinical and prescriptive for wellness.

Admins should be able to define a chatbot personality or voice profile, potentially using an existing brand style guide, that shapes how the AI communicates across a deployment.

A generic chatbot tone undermines brand consistency and can feel misaligned with the customer's audience, especially in industries where communication style directly affects trust and conversion.