Chili Piper has no native integration with Google Analytics. Teams that use GA to track website conversions have no way to send booking events, such as a meeting booked through Concierge or a form conversion, directly to Google Analytics without custom implementation.

Chili Piper should support a native Google Analytics integration that allows booking and conversion events to be sent to a GA property, enabling teams to attribute meetings to traffic sources, campaigns, and pages within their existing GA setup.

Customers who previously used Drift expected this integration to carry over when switching to Chili Piper. Without it, teams lose visibility into how Chili Piper-driven conversions map to their web analytics, or have to rely on custom GTM setups and developer work to replicate what they had before.