Chili Piper's in-app analytics begin at the "submission" step, which captures data after a visitor has completed and submitted the form. There is no visibility into how many visitors landed on the form page, how many started filling it out, and how many abandoned before submitting. This means admins have no way to measure drop-off at the top of the funnel or identify whether form friction is a meaningful conversion problem.

Chili Piper should track and report on form page views alongside submission data, providing a funnel view that shows the step-by-step drop-off from page load through form completion and calendar display.

Submissions are a lagging indicator. A form that converts 20% of visitors who see it tells a very different story than one that converts 80%. Without pre-submission visibility, teams can't distinguish between a traffic problem and a form friction problem, and can't accurately measure the impact of changes made to the form or its placement.