Email alerts for booking activity work, but reps who aren't actively checking their inbox can miss time-sensitive notifications for hours. There's no real-time push notification mechanism, such as a browser or Chrome extension notification, for key meeting events. Provide real-time push notifications, via browser or Chrome extension, for configurable meeting events including new bookings, reschedules, and reassignments. Reps should be able to choose which notification types they receive. For reps who live in their CRM or other tools and check email intermittently, delayed awareness of a booking or reassignment can mean a missed follow-up or a rep walking into a meeting they didn't know was reassigned. Push notifications close that gap without requiring constant inbox monitoring.